Take a look at just some of what's included:
Commercial Floristry Skills & Knowledge
40+ designs starting with the basics as well as care and maintenance of cut flowers
Marketing & Branding
Discover who your target group is. Learn about Social media marketing & traditional marketing & know when to apply each one
Bouquets & Arrangements
Learn a vast array of styles, from cut bunches to posies & more. Taught in all shapes, sizes and for a variety of occasions
Product Mix
Develop & cost your unique product mix tailored to your target group
Weddings & Events
Consultations, quotations, time management, costings & more. *Large-scale installations are not included.
Floristry Design Elements & Principles
Universal to all design principles yet taught with specific relevance to floristry
Added benefits & *optional extras
The following additional extras are included to aid you in your studies:
COURSE BOOKS
E-Books; Containing step by step instructional design recipes, business development, Wedding & Event knowledge including quotation templates, design elements and principles and an extensive guide on seasonal botanicals including care and maintenance.
*TOOL KIT
Essentials Toolkit: Apron, Hand Towel, 2 x pairs Secateurs, Sharpener, Gloves, Floral Tape, Wires & Bag. Available at checkout
*1:1 COACHING SESSION
Access to a 1:1 business planning/coaching session with Yvette. Appointment times are made available during the course for an additional fee.
PHOTOGRAPHY
Dedicated content to teach you how to professionally capture your designs. The course will also teach you how to display your images via a digital portfolio to ensure you stand out from the crowd.
VIDEO CONTENT
Hours of video content to watch, pause and revisit as frequently and at a time that suits you. Your access to the content does not expire at the end of the 90 days, it's yours to keep.
I loved Bloom in Business. Having completed the course I gained valuable skills, knowledge and insights into the floristry industry. Yvette was professional, supportive, and offered a world of knowledge.
Fiona Watson
I loved this course especially the 1:1 session with Yvette her passion is contagious
Kath Green
Responding to the advertisement for the 90 day course with Bloom was one of the best decisions I have made. I have learned so much & I can go back over the weeks of learning. I like the idea of practice, practice, practice! Yvette -you are inspirational & I look forward to an ongoing relationship with Bloom College (and all the Staff): a Centre of learning, joy, inspiration, creativity. Thankyou, Maria
Maria Peck
Frequently Asked Questions
Here are a few answers to our most common questions
Yes, this is absolutely the course content for you. The 40+ course videos and textbooks will guide you step by step through the basics and foundational skills and knowledge required to be a florist. The course also includes hours of business training both pre recorded and live specific to running your own floristry business whether it be from home or a retail outlet
Yes, you can absolutely skip the design tutorials and just watch & learn what you require. Please keep in mind, the course content is released over 12 weeks so you won’t receive all the content at once, it is designed to take you from the basics of floristry & business through to more complex design techniques and business strategies, building your business up to succeed.
Hint: We recommend using the foundational skills and design tutorials for training your staff, even friends and family who might be helpers!
The content does not have an expiry date and is always available for you in your online membership area, so there’s no rush. We suggest dedicating approximately 3-4 hours per week to study.
To ensure we can deliver this course to you regardless of your location, we have removed a large cost of the course content by not supplying you with the flowers required to create each design that is taught. The added benefits of not supplying and charging you the cost of the flowers allows you to go at your own pace, meaning you can decide to create each design when you choose. On top of that, you get to choose a variety of colours of flowers to your own liking and taste. We highly recommend buying what's in season within your region. You are better able to achieve this by sourcing your own materials. Knowing how and what to buy and who to buy from are all part of the early course content.
What's Included in The Price of $1297?
Bonus info, advice & feedback on Private Facebook Group
Connect with group members via Facebook group
'Optional Extra' private 60 min 'Game Plan' coaching call with Yvette
About Yvette...
Yvette has been in the floristry industry for over 30 years!
From casual employee to apprentice to senior florist, manager, teacher and now principal founder and director at Bloom College.
At age 26 Yvette founded her first floristry business from scratch and successfully sold it 5 years later. Since founding Bloom College Flower School in 2013, Yvette and her team continue to witness the success of so many graduates. 🎓
Yvette now wants to share her lessons in the flower business and show you what’s required in order for you to feel the success you deserve.
During the course you will hear Yvette's story of making the mistake, that being a great florist does not necessarily mean you will automatically be a great business owner!
You might like to benefit from a 1:1 online coaching session with Yvette. Yvette coaches those looking to enter the industry for work, those wanting to start a business and current business operators wanting to move their business forward. Bookings with Yvette can be made independently of our courses and are open to everyone. View available dates below
Build the business of your dreams
Join the Bloom in Business Course today
This is the most comprehensive Online Floristry & Business Course
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